Commercial printing and advertising
"Silvina is an extremely creative and hard working individual. She provided solutions with rebranding and several large marketing initiatives. Her work ethics were always professional and she always had fresh ideas that were well received by me and my clients."
How can we help you?
Business Card |
Postcard Signage/Banner |
File Formats
Print and Advertising
No matter how much information is shared electronically, you'll probably still need effective printed materials. Nailing It offers a full range of print design services, along with pre-press and production services.
Choose from customized stationery, brochures, announcements, posters, books and CDs - whatever your print needs are, Nailing It will design your look and deliver your product on time.
Colour Variations
RGB colour — RGB is an abbreviation for Red, Green, and Blue. This is a colour system commonly used for monitors, digital cameras, televisions, etc. This colour system works well for digital items but not for printing ink on paper. All files must be converted from RGB to CMYK for the printing process. This is the format you will most likely use on any projects you are working on. For use on the web or in your email, importing into Microsoft Office applications like Word, PowerPoint, Excel, Access etc.
Pantone colour — If you intend to have your materials printed on a press, choosing Pantone colours makes the process (in some cases) less expensive than printing in full colour (CMYK). This is not an issue if you print your materials digitally. You will only need this file type if you are specifically asked for it.
Full CMYK colour — CMYK is also called 4 Colour Process, 4/0 or full colour. (4/0 = full colour one side) (4/4 = full colour two sides). Colours in CMYK images are composed of varying amounts of Cyan, Magenta, Yellow and Black. This is the way a printing press prints colour, so it is vital that your image be in this colour mode. For 1 colour process it needs to be grayscale or bitmap (which only use black). This is for four-colour printing, for use on any materials that you intend to print on a printing press.
Grayscale — You would use this when your logo is included in the newspaper or in the Yellow Pages, or on any black and white laser-printed materials you may create.
Black and white — This version would be used to produce the best quality logo on faxes or any materials you reproduce using a copier.
